Shanghai Cheap Road the first mall to tear the overall transformation of cheap label (video)-tx49.cc

Shanghai Cheap Road the first mall to tear the overall transformation of "cheap" label Shanghai comes to Cheap Road, many people first impression is "Cheap", which is cheap. "" "related news: the transformation of Cheap Road" Cheap road "to tear the label will follow" private ordering "however, such a label whether the competent party or the mall operators do not want to continue to bear. The morning of September 25th, Cheap Road clothing business district first overall transformation project "triumph city Seoul Fashion Center opened, which opened the prelude to upgrade transformation in Cheap Road. Surging news () reporters learned that, as a focus on the development of new Jingan District "13th Five-Year" "one axis, three zone" part of Cheap Road commercial district transformation research is clothing, clothing apparel wholesale market is by Cheap Road gradually turned to retail, target customers from vendors to mainly white-collar consumers. Compression middlemen direct import hanpin official statistics, Cheap Road clothing business district has a total of 12 markets, to Henan road as the boundary, the East is Hongkou District, there are two markets; the west is Jingan District, there are 10 markets, the total construction area of about 300000 square meters. 1996 opened kaixuancheng apparel market belongs to Jingan District, is the first development of the apparel market, has been in the clothing wholesale, wholesale customers black plastic vest bag is the most common thing here. Nowadays, black glue vest bags are replaced by fashionable white paper bags. Renamed "Seoul fashion center" from "clothing market", the nature of change is more than this name. Cheap Road kaixuancheng chairman Pan Xinsheng introduction, from June this year, triumph city invested 15 million yuan, started the overall transformation of decoration, 4 floors, a total of 12000 square meters are unified decoration, attracted more than 250 merchants settled, of which about 80% South Korean imports of clothing, shoes and hats, engaged in food, cosmetics and so on, the remaining 20% is not due to the old lease due to still operating domestic products, "we want to Seoul east gate, South Gate and other South Korean goods market tide products moved to Cheap Road City triumph, cut the middleman, price and style are the basic synchronization, consumers do not fly, only you can take the subway to buy the latest popular Korean clothing." "Chase shop" to "grid" in the past into a shopping mall, Cheap Road any racket cluttered, people, often in lots of goods through the middle and. 25, the reporter visited several shops, kaixuancheng each layer is separated into several shops, although each store selling clothes, but the decoration style is small clear air, and each layer from the lights, the design of the public space to the soft outfit all with every shop style uniform. The store has indeed most of South Korea has dominated. Women’s clothing prices are mostly concentrated between 200-500 yuan. Traders introduced, the beginning of the opening, all the goods also sold 50 percent off. Every kind of merchandise to a size of only a few pieces of goods, to buy back a "private custom" feeling, but does not appear in the traditional wholesale market of the explosion caused too easy zhuangshan. Toread seven Pu Lu seven Pu Road, the overall transformation of chamber of Commerce Ping Xuexiao introduced the background of the entity business depression, seven Pu Road popularity overall decline is inevitable, mainly to the wholesale business model has become increasingly unsuited to the higher customer requirements of clothing quality design)

上海七浦路首推商场整体转型欲撕“廉价”标签 说到上海七浦路,很多人第一印象仍然是“Cheap”,也就是廉价。》》》相关新闻:七浦路转型欲撕“Cheap路”标签 将追“私人订制”不过,这样的标签不管是主管方还是商场经营者,都不想继续背负。9月25日上午,七浦路服饰商业街区首个整体转型项目“凯旋城首尔时尚中心”开业,由此拉开七浦路转型升级序幕。澎湃新闻()记者采访获悉,作为新静安区“十三五”重点发展的“一轴三带”组成部分之一,七浦路服饰商业街区转型调研正展开,七浦路服装市场正由服饰批发逐渐转向零售,目标客户群也由小商小贩转向以白领为主的消费者。压缩中间商直接进口韩品 官方资料显示,七浦路服饰商业街区共有12个市场,以河南北路为界,东面属虹口区,有两个市场;西面属静安区,有10个市场,总建筑面积30多万平方米。1996年开业的凯旋城服饰市场属于静安区,是最早开发的服饰市场,一直以来以服饰批发为主,批发客的黑胶马甲袋是这里最常见的东西。如今,黑胶马甲袋要被时髦的白纸袋代替了。由“服饰市场”改名为“首尔时尚中心”,改变的自然不止这一个名字。七浦路凯旋城董事长潘欣昇介绍,从今年6月起,凯旋城投资1500万元,开始整体转型装修,共12000平方米的4个楼面被统一装修,吸引了250多家商户入驻,其中约八成经营韩国进口服饰、鞋帽、食品、化妆品等,剩余两成由于老租约未到期依然经营国内产品,“我们想把首尔东大门、南大门等韩品市场的潮品搬到七浦路凯旋城来,砍掉中间商,价格和款式都基本同步,消费者不坐飞机、只坐地铁就能买到最新流行的韩国服饰。”“大通铺”改为“格子间”以往走进七浦路任意一家商场,人声鼎沸,陈设杂乱,人往往在堆了满地的货物中间穿行而过。25日,记者随机逛了几家小店,凯旋城每一层都被隔离成若干小店,尽管每个小店售卖的服饰不同,但装修风格都是小清新风,而每层从灯光、公共空间设计到软装又都与每家小店的风格统一。店内大多确实已韩国风为主。女装价格大多集中在200-500元之间。商贩介绍,开业初期,所有商品还5折销售。每样商品一个尺码的备货只有几件,买回去有种“私人定制”的感觉,而不会出现传统批发市场“爆款”导致的太容易撞衫。探路七浦路整体转型七浦路商会会长平学孝介绍,在实体商业不景气的大背景下,七浦路人气总体下滑是必然的,以批发为主的经营模式已越来越不适应顾客对服装品质设计的更高要求。目前,针对七浦路商圈转型的调研已启动。静安区北站街道办事处主任程凯也表示,静安区范围内的七浦路服饰商业街区的10个市场,处在苏河湾核心区域,周边高大上的环境,早已与七浦路现状不相匹配。近在咫尺是高档楼盘华侨城苏河湾,往南是今年即将开业的全球顶级酒店宝格丽酒店。此外,市中心相对低端的批发市场,还意味着治安、消防、交通、市容等诸多社会问题。程凯认为,凯旋城整体转型相对容易,因为业主相对集中,而其他市场产权太分散,要形成转型合力比较困难,10个市场有大大小小6500多个店铺,其中5000多个是小业主。“如果凯旋城的模式能够取得成功,就会产生巨大的引领效应,其他业主看到转型可以带来盈利空间,市场杠杆就会自己发生作用,其他市场和业主也会深入思考如何尽快转型升级。”业内专家也表示,七浦路必须转型才能突围,但转型的思路可以更开阔一些,例如:引入专业公司从整体布局到包装招商进行统一运作;与周边大悦城、宝格丽酒店等形成联动效应,扩大七浦路商业效应;推动“人货分离、订单销售”的商业模式,形成网上以批发为主、实体店以展示和零售为主的服饰交易中心;打造自主品牌,走品牌创新之路,等等。》》》知了全民创作盛典 亿元投资寻找改变知识打开方式的你》》》今日推荐:上海人才“30条”亮点解读 突破户籍政策梯度市民网络预订酒店被更换 网站:酒店不是我们开的社区医院出现投币式微波炉 便民服务不方便女乘客称机场打车遭恐吓 沪交通执法:派车合程序揭秘“一元购”:几千元就建平台 任意指定中奖人 七浦路:正规“货的”放低身价 逐步抢占黑车生意 (该视频仅供延展)动动手指,随时查询交通违法! 扫一扫下方二维码,关注腾讯大申网! 欢迎关注腾讯大申网微信(微信号:dashenw)相关的主题文章: