Sanity Check Your Final Shortlist Of Domain Names-ravbin

UnCategorized See if your friends can remember it. See what it will look like on an ad or a business card. Choosing a name for your internet business is like choosing a name for your child, you do not want to be changing in the future, if at all possible. Bear in mind that a hyphen is a valid character in a domain name and can be useful to visually break up words within a domain. Also hyphens can help to separate out the keywords that search engines read. And lastly, if your business is going to be operating abroad, make sure you check that your domain name does not mean something inappropriate or rude in another language. Look into registering the appropriate local domain extension(s) for the region(s) you plan to operate in. Type in traffic, consider variations and different extensions Internet users often try to guess the domain name of the .pany they wish to visit rather than look for it through search engines. Whether this is due to the sheer number of results a search will generate or just because users would rather cut out the middleman and go straight to the source is uncertain. A recent study conducted by Opinion Research Corp. Found that as much as 64% of web surfers surveyed bypass search engines and type keywords directly into their browsers. However, what is clear from another report by .monName (a provider of keyword navigation and internet search services) is that 60% of internet users have up to three goes at guessing a .panys domain name before they give up looking. Indeed, 71% of respondents to its survey said they switched to a rival .pany after failing to find the one they were looking for. This three strikes and you are out model emphasises the importance of creating a domain name that customers will either recall or could easily guess. And there is more to bear in mind: you should consider registering variations on a domain name, using different extensions and simple misspellings. They can still lead to the same website and will help capture genuine visitors who inadvertently mistype or misspell your domain name, creating a ring of protection against those wishing to hijack your brand and customers. Trademarks A quick word about trademarks. There can be value in choosing a mark that does not have direct meaning in relation to the product or service which is being provided. Consider successful internet brands such as Amazon, Ebay, Kelkoo and Firebox. In the UK at least, the Trade Marks Registry tends not to register marks which are descriptive of the goods or services which will be provided under the brand. A benefit of choosing a mark that is, at the very least, creative in the way it describes what you do, is that you may well find it easier to register the corresponding domain name, since the majority of descriptive domain names have already been registered. These days some new online brands are .posed of made-up words, or words with letters substituted instead of numbers. There is also a tendency to drop vowels e.g. Flickr… Techniques such as these can help keep your business domain name short and memorable. Media Do not forget to consider the media through which your marketing campaigns are going to be delivered. For instance, the Home Office had to curtail a radio campaign advertising a website that promoted safer internet browsing for minors, the domain chosen was thinkUknow… The only problem was that the spelling of this domain could be misinterpreted when heard over the radio, as thinkYOUknow.., a site which at the time included some links to online dating websites and potentially adult material. You should certainly consider all possible spellings of your internet domain, and in some cases actually register alternative spellings, in order to safeguard against the loss of potentially valuable traffic. Summary If you are starting a business in the UK, you should definitely register both the .. and versions of your chosen domain name to start with. You should also consider .net and .eu, this will help protect your potentially valuable brand. If your brand huge and attracts high levels of inter. traffic, you will find yourself registering all available versions of your domain name in order to prevent cyber squatting. This is when people register available versions of a brand for profit; either from the resale of the domains (back to the rightful owner), or from pay-per-click advertising links. In fact, sometimes the squatters will register misspellings or alternative spellings of a domain in the hope that they will still capture some traffic, this is known as typosquatting. To put it simply, you do not want someone whose trying to find you being led to the wrong kind of site! Nor do you want to be forced to pay out a large sum of money down the line in order to recover your intellectual property. Even though the law is essentially in your favour if you are making legitimate use of your brands inter. domain name, it can still cost several thousand pounds just to bring a case to arbitration. For a domain that would have cost only tens of pounds in the first place. About the Author: 相关的主题文章: